We used what we learned about their firm’s strengths and how they compared to the competitive landscape to develop a set of key differentiators. This exercise led to the development of a compact positioning statement and persuasive messaging they could use in all their marketing materials.
We began our engagement with research to understand how Heller was perceived by their prospects and clients. One discovery from this research was that their brand had unintentionally developed a narrow reputation as fundraising technology experts. They wanted to be known for more. With this brand research in hand, we were ready to proceed to the next phase of the brand development process.
We used what we learned about their firm’s strengths and how they compared to the competitive landscape to develop a set of key differentiators. This exercise led to the development of a compact positioning statement and persuasive messaging they could use in all their marketing materials.
Proven business model and ongoing support to encourage exponential growth
Services for all types of computers, phones, tablets, and all Apple products
Reliable customer base of individuals & local businesses for repeat business
IT and computer service is one of the fastest and most profitable industries
We have been in the Computer Service Industry for 14 years
Tech support so customers can depend on accessibility and availability
