We may not be able to get flying cars yet, but we still have a good pace of getting things done. Today’s generation relies on instant everything—with a click, a tap, and done.
However, this seems to be trouble for marketers. The questions about strategies to acquire the market are troubling.
In addition, SEO is constantly changing; user experience and user intent are the new kings, and conversation rates are always important.
Now, this is why performance optimization is important.
Still have questions? Let us help you reason it better by discussing the reasons you need to work on performance optimization even more.
Why do You Need both SEO and User Experience for Better Performance?
Google algorithms are complex. Each millisecond counts, and Google rewards speed. Simply being seen is not enough; you must also be seen first.
Also, at the same time, it’s not only about pleasing Google; it’s about establishing an online refuge where users can easily connect with your material.
Effectively merging SEO and UX can benefit a website in various ways. On the one hand, a better user experience can boost user retention, conversion rates, and brand loyalty.
On the other side, solid SEO guarantees that search engines discover and rank material positively, enhancing website visibility and traffic.
So, what are the other benefits, how do they impact conversion rates, and why it matter? Let’s find out!
Good Performance is an Asset; Bad Performance is a Liability
Bounce rates, conversions, income, user satisfaction, and search engine ranking are all directly affected by site speed. Performant websites have been found to boost visitor retention and user happiness.
Slow content has been linked to site desertion, with some visitors leaving and never returning. Reducing the quantity of data that flows between the client and the server reduces expenses for all parties.
Reducing the amount of HTML/CSS/JavaScript and media files decreases both site load time and battery usage.
Why does Website Performance Optimization Matter, and How to Do it?
Page speed optimization affects both conversion rates and SEO. Thus, improving it can optimize its performance as well. Moreover, it can help increase both a page’s total traffic and conversion rate. All you need is right set of practices and strategies to pull it off and be on the top.
So, Here are some ways to do it:
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Image Optimization
Let’s be practical here. Uploading high-resolution photographs may highlight your product in all its brilliance, but it also slows down your website. The solution is to optimize photos while preserving quality. How do you do it? To begin, make sure to use the proper image formats.
Take a hint from e-commerce giants; their product photos are tailored to load quickly, preventing potential consumers from abandoning carts owing to unpleasant wait times.
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Minimize HTTP Requests
Every element on your website (images, scripts, and CSS files) needs an HTTP request to load. As the number of requests increases, your site will become slower. Try to reduce these by merging files and minimizing the number of components per page.
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Enable Browser Caching:
When people visit your website, browser caching enables their browser to save certain data locally. This means that when they return, your site will load faster because it won’t have to download the same material twice.
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Use a Content Delivery Network (CDN)
CDNs deliver your website’s content across numerous servers worldwide. This implies that when someone lands on your website, they can download material from the server nearest to them, ensuring faster and smoother loading experiences.
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Determine Your DNS Speed
The longer your DNS- Domain Name Server takes to answer, the longer your time to first byte (TTFB) and site load time.
Free internet tools can help you discover where your DNS service stands in comparison to other offerings, allowing you to pinpoint specific performance issues.
Worth noting? In certain circumstances, your hosting company will also provide DNS services, whilst in others, the two tasks are distinct.
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Write Mobile-First Code
Mobile devices are devouring the globe—or so I’m told. Just in case, you should verify what your users are doing with an RUM solution like Sematext Experience or even your preferred website analytics tool (e.g., Google Analytics).
Developers usually write and test websites on their desktop devices before optimizing them for mobile devices. Depending on the decisions made while creating the website, this procedure can frequently be unpleasant.
What if we tested the website on mobile devices (or emulators)? That way, we can write for mobile first. By default, the experience will be optimized for mobile devices.
Adjusting the webpage for desktop devices would be a simpler procedure.
Bottom Line
Performance has an impact on conversion; improving site performance leads to higher conversion rates. Visitors expect a site to load in a few seconds or less, perhaps even less on mobile (which takes longer).
After 3 seconds, these identical site visitors abandon slow websites. To develop websites and applications that people want to use, as well as to attract and retain site visitors, you must create a user-friendly site.
On most sites, good or poor website performance correlates strongly with user experience and overall effectiveness.
So, you need expert guidance, and we at Saha Marketing are here to solve it for you. Reach out, and let’s give your business the win it deserves.
